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Paul Himmelfarb is founder and Managing Director of Youth Marketing Connection ("YMC"), a strategic marketing resource that develops and executes customized marketing programs on college campuses on behalf of many of the country's leading millennial focused brands including: Google, ASOS, American Eagle Outfitters, Adidas, MTV, Zipcar, IMAX, T-Mobile and Sony Pictures.

YMC is an innovator of brand-specific marketing programs led by students who apply concepts learned in their classrooms to the local program on their campus --- these student brand ambassador campaigns are built "for the student, by the student." Mr. Himmelfarb has expertise in college environment, context and trends and has applied his effective strategies for engaging students and optimizing experiential learning opportunities for 10,000+ college students on 300+ college campuses over the past 20 years. Mr. Himmelfarb served as a lecturer at The Wharton School, University of Pennsylvania, teaching Negotiation & Dispute Resolution, where he received the William G. Whitney Award for Distinguished Undergraduate Teaching. Mr. Himmelfarb received a BS in Business Administration from the University of Delaware in 1993, and a JD from the University of Baltimore School of Law in 1998. He is a member of the District of Columbia Bar Association.

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